It has become quite common these days that SEO and web designers tend to disagree on the ideas about how they should approach in designing a website. But even with all these disagreements, web designers want to ensure that the website they have created have a smooth and functional experience for the user. But at the same time, White Label SEO specialists want to ensure that the website is easily found by various major search engines, and is able to drive more traffic into the website. But getting good SEO does not always mean that you have to sacrifice the design that you want to implement. Being a Nottingham web designer, it is your job to learn everything you can to ensure that the website you are creating has the value you promised by the time the client has received it.
One of the things that you need to know about search engine optimisation Nottingham is how Google handles websites and how they index them. There are rules that you should follow in order to avoid your website being banned or removed from the SERPs list. If you do go against it, expect your website to be blacklisted, never to be found by the search engines ever again. Those who have had their websites taken out by Google have to start all over again. This means everything is done again from square one. Clients will have to pay another fee for this if it ever happens, although the responsibility lies on the developer or the designer behind it. Web designers should read every rule listed in Google’s webmaster guidelines. Other search engines such as Bing also have their own webmaster guidelines, although most of their rules are pretty much the same to Google’s.
Another thing that you should consider carefully and even one of the most important strategies of a good optimized site is relevant content and a solid structure. When you build up the website, especially when planning for the site map, you should take into account about how information is going to be built upon. Avoid long pages and opt for several topics or chapters. Do not forget that the content is related to the purpose of the website, too.