Marketing Strategies for Vehicle Repair Garages

If you are looking to grow your vehicle repair business, having a solid marketing strategy can be critical to success. However, you don’t need to be a marketing whizz. Simply having a few tried and tested techniques in your armoury can work wonders for business and help take you to the level of growth you are aiming for.

Here we look at a few marketing strategies that you may like to consider for your business.

Email Marketing

Sending a direct email to existing or potential customers can be very effective, allowing you to stay in touch and offer promotions. However, all of us can suffer ‘email fatigue’, and being bombarded with irrelevant content will result in turning customers away. Make sure you know your audience and target content to them accordingly.

You could consider establishing a personalised service, where customers receive information which is specifically for them, such as a reminder when their next car service is due. It’s a technique which is easy to set up and can bring in good returns.

Online Marketing

Having a helpful and informative website is crucial to attracting new customers. It is most likely how they will form their first impression of you. Videos detailing what you offer alongside localised advertising via social media can be an effective way to attract new business.

Tackle the Scepticism

The motor trade industry suffers from a great deal of scepticism. Build trust by promoting positive reviews from your existing customers and highlighting your credentials. Be sure to include details such as your motor trade insurance cover, qualifications and experience. Quote Me Today provide motor trade insurance and could help offer advice on the level of cover best suited to your business needs.

Offer Rewards for Referrals

Never underestimate the power word of mouth can have on your business. By offering small benefits to existing customers for referring new customers to you, such as discounts or freebies, you will widen your reach without having to put in much effort at all.

If you want to find out more about marketing your business, the Chartered Institute of Marketing offers a variety of courses aimed at building skills and confidence.

In a competitive environment, survival is reliant on maintaining regular and gaining new clients. Simple but effective marketing techniques could be crucial for your success.