If you are looking to grow your vehicle repair business, having a solid marketing strategy can be critical to success. However, you don’t need to be a marketing whizz. Simply having a few tried and tested techniques in your armoury can work wonders for business and help take you to the level of growth you are aiming for.
Here we look at a few marketing strategies that you may like to consider for your business.
Sending a direct email to existing or potential customers can be very effective, allowing you to stay in touch and offer promotions. However, all of us can suffer ‘email fatigue’, and being bombarded with irrelevant content will result in turning customers away. Make sure you know your audience and target content to them accordingly.
You could consider establishing a
Having a helpful and informative website is crucial to attracting new customers. It is most likely how they will form their first impression of you. Videos detailing what you offer alongside
Tackle the Scepticism
trade industry suffers from a great deal of scepticism. Build trust by
promoting positive reviews from your existing customers and highlighting your
credentials. Be sure to include details such as your motor trade insurance
cover, qualifications and experience. Quote Me Today provide motor trade
insurance and could
help offer advice on the level of cover best suited to your business needs.
Offer Rewards for Referrals
underestimate the power word of mouth can have on your business. By offering
small benefits to existing customers for referring new customers to you, such
as discounts or freebies, you will widen your reach without having to put in
much effort at all.
If you want to find out more about marketing your business, the Chartered Institute of Marketing offers a variety of courses aimed at building skills and confidence.
In a competitive environment, survival is reliant on maintaining regular and gaining new clients. Simple but effective marketing techniques could be crucial for your success.